Market Research †Butteroil

Brief Synopsis of Alfreshco Butterroil Butterroil is an anhydrous milk-based product consisting of dairy fat at its purest form. This product consists of different types of lipids having varying melting points, which makes the products multi-purpose. Notably, Alfreshco Butteroil is a unique product as it can be used in a variety of food processing practices in both homes and industries.Advertising We will write a custom report sample on Market Research – Butteroil specifically for you for only $16.05 $11/page Learn More For instance, the butter can be combined with powdered milk to produce fresh milk, while it can also be used in chocolate manufacturing. As a result, Alfreshco Butteroil brand products can be described as multipurpose since it can be used in baking, roasting and applying on bread like margarine. It has been revealed that, the main products of anhydrous milk fat are anhydrous Butteroil, Butteroil and anhydrous milk fat. More so, thi s product was revealed to have enticing smell and taste of buttery scent. Since the product is manufactured in its natural form, it has been found useful in both industrial and home food processing activities. In bakery industries, Alfreshco Butteroil products have been found to be a major ingredient in manufacturing of confectionary and ice creams. As it has been revealed, this product has been revealed to have high nutritive value, capable of providing individuals with their daily energy requirement sustainably. As a result, its popularity in the market lies on its ability to meet the needs of its users largely. Marketing Issues Facing Butteroil Products Since Alfreshco Butteroil products have been made naturally without additives, their demand in the market has been increasing significantly. Considering that this product has various purposes both in homes and industries in food processing practices, Alfreshco Butteroil has been a great success in the market. However, this product has been revealed to go bad within short period, making it less reliable once stored for some time. More specifically the products are less durable, which poses great threat for this product’s popularity in the near future. As a result, this product has been revealed to be in danger of lacking enough market, especially with the rising competition in the contemporary markets (Armstrong and Kotler 23). The aspect of the product of having the capacity to be employed in various applications with regard to various temperatures enhances its wider usage capacity. Having special nutrients recommendable to the people of all ages, this product has the opportunity to thrive better in the market. Since it is suitable to both children and adults, the product has a wider market base, despite it being targeted to young children.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lenscold (49) consid ers the ability of a product to meet the requirements of a wider customer base as an opportunity for its potential future demand. On this basis, there is a potential future for the market of this product, as it has the opportunity to be purchased by all age groups due to its high nutritive value. Positioning of Alfreshco Butteroil Brand As it has been revealed, Alfreshco Butteroil products have been credible product in the market due to its reportedly high nutritive value and multi-purpose nature. Particularly, Alfreshco Butteroil products have been found to be more effective than other competing brands like Canola oil among others. Since this product is cholesterol free and has less fat saturation than other butter products, it has been most liked by many people (Armstrong and Kotler 41). Basically, one of the main competitive advantages of this product is that, on top of its refreshing butter aroma, Alfreshco Butteroil offers its users with a wider variety of uses. On this basis, this product has been found quite useful both homes and industrial in various food processing products. Through being multi-dimensional in its growth ways, the company of this product has enhanced its prosperity in the market. According to Luther (98), it is quite essential for corporations to combine four product-markets, called Ansoff’s matrix, as shown in the diagram below. Existing Products New Products Existing Markets Market Penetration Product Development New Markets Market Development Diversification As the product seeks to increase its market share through expansion, its focus on large customer base can be described as an appropriate strategy to enhance its growth. As it has been observed, product development has been done in this brand since wider varieties of products under the same brand. With regard to Armstrong and Kotler (54), if firms wish to introduce new products in the already established market segments, they would be required to do product dive rsification. As it has been observed in the Alfreshco Butteroil, its popularity in the market has been attributed to its uniqueness and product differentiation under the same brand. Factors Contributing to the Success of Alfreshco Butteroil Brand As it has been observed, this product is meant for wide range of customers. With its applicability in home and industrial food processing practices, the target market for this product seems to be food manufacturers and homes. Having its nutrients recommended to all age groups, this product has wider range of customers as it is not confined to age groups or lifestyles.Advertising We will write a custom report sample on Market Research – Butteroil specifically for you for only $16.05 $11/page Learn More Being a multi-purpose product, it popularity in the market seems promising due to its naturalness and enticing nature to its customers (Armstrong and Kotler 43). The reason to believe that this product is s uperior amongst its competitors has been facilitated by its ability to be replaced by all its substitutes for a variety of food processing processes. Having the potential to entice its customers by being multipurpose and uniqueness reinforces its positive attitude of the customers towards it (Luther 35). More so, the frames of references for this product are strategically enhancing its success in the market. Since this brand competes with other products used for cooking, its efficient-nature in cooking reinforced by other added advantages enhances its higher relevance to the customers. As it has been observed, natural and healthy nature of Alfresco Butteroil facilitates its high demand in the market, as it is perceived as a unique product amongst its competitors. According to Lenscold (74), the ability of a product to have added advantages lacking in its competitors forms the basis for its ultimate success in the market. Particularly, the benefit differences between this product and its competitors forms a string basis for its success in the market. Conclusion As it has been observed, Alfreshco Butteroil is a product having the potential to thrive well in the market due to its various competitive advantages. Being a multi-purpose commodity, Alfreshco Butteroil has been highly useful in homes and industries due to its ability to replace all other substitutes in cooking. As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes. However, this product seems to lack the ability to stay for long under room temperatures, unless confined in freezing conditions. This is the main weakness identified for this product.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Armstrong, Gregory and Kotler, Patrick. Successful Marketing Techniques. New York:   Prentice Hall Publishers, 2010. Lenscold, Jackson. Marketing ROI: The Path to Campaign, Customer and Corporate  Profitability. New York: McGraw-Hill Publishers, 2003. Luther, Wycliffe. The Marketing Plan: How to Prepare and Implement it. New York: Prentice Hall, 2010. This report on Market Research – Butteroil was written and submitted by user Kody D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Medieval Period Tunic

Medieval Period Tunic The word tunic has been derived from the word ‘tunica’ (Latin), meaning an enclosing membrane of body tissue. From the period of ancient Greeks and Romans up to the medieval times, tunics have probably been the most common dress worn by all classes of men; slaves as well as the nobles, and all other people from different occupations.Advertising We will write a custom essay sample on Medieval Period Tunic specifically for you for only $16.05 $11/page Learn More The simplest kind of tunic was readied by sewing two pieces of cloth, making a tube; holes were kept for the arms. The medieval tunic resembled a T-shirt and was worn by men and women alike. The medieval tunics were made from a varied range of fabrics, depending on the status of the people wearing them. Even different forms of tunics were made for people of different status. The medieval tunics usually had sleeves and were cut to different lengths. Male tunics reached crotch and thigh in l ength; older men wore knee-length tunics (Diehl Donnelly, 2011). The medieval tunic could be worn plain and/or tightened at the waist with a belt. The belt also served the purpose of a purse. The Romans wore tunics under their toga (a single piece gown). Woollen tunics were worn during the winter seasons. From all these facts about medieval tunics, it may be concluded that they were really versatile. The medieval tunics were made in different forms and the fabrics used in tailoring were also different (Netherton Owen-Crocker, 2012). The tunic was basically a significance of status and title. The women wore tunics that stretched up to the ankle. Such tunics were called ‘Tunica Talaris’. The word ‘talaris’ is a derivative of the Latin word ‘talus’, which means an ankle. Another form of the tunic was the ‘Tunica Pulla’. It was a black or any other dark coloured tunic that was put on as a symbol of mourning. Yet another form of medie val tunic was the ‘Tunica Recta’. The word ‘recta’ means straight. This particular tunic was worn in the medieval period by the girls during their marriages and by the boys when they were supposed to have matured. Then there was the ‘Tunica Augusticlavia’ which was worn by the Roman magistrates. ‘Tunica Laticlavia’ was worn by the Roman senators. This form of tunic had a broad band on it that was easily recognizable from a distance. Lastly, the Roman emperors wore a special tunic called the ‘Ornamenta Triumphalia’. The ‘Ornamenta Triumphalia’ comprised of the ‘Tunica Palmata’ and the ‘Toga Picta’. This was the official dress of the Roman emperors. The ‘Tunica Palmata’ was heavily adorned by leaf embroidery made from gold thread. All the edges (like the neck-line, wrist ends, and the bottom edge) of this tunic had a rich and colourful border.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The different ranks of office bearers were distinguished by the ‘Latus Clavus’. The office bearers of the Roman Empire wore tunics that had a particular number of bands sewn on them. The quantity of bands signified the rank of the wearer and the ‘Roman Sumptuary Laws’ governed this quantity. Even the width of the bands was governed by the ‘Roman Sumptuary Laws’. The members of the senate used to wear tunics with a scarlet or purple band. The band was about 2 inches in width and was considered to be a distinct badge of office. Even the male children of the senators could put on this band but in such cases the band had to be a less wide. The ‘equites’ or the knights wore a different tunic that had a band on each side and also at the front and the back. These bands were called the ‘Augustus Clavus’. The usual colour of these bands was purple but other colours such as red, violet and dark blue were also authorized. Modern interpretation of medieval tunic Although the modern day tunic does not have similar social and/or historical context, it is popular in the fashion world, particularly among women. The changing context also refers to the style and fabric used for making this item. Despite the shifts in trends, women’s tunic can still have elements reminding of the medieval epoch. Specific attention should be given to the loose sleeves and forms concealing the silhouette. In modern day women wear tunics with denims and it comes in various styles. Now-a-days tunic can be worn as a traditional outfit too. During the medieval period, tunics were worn as they were the only commonly used clothing. But in today’s world, tunics are considered to be a fashion statement. They come in large varieties with lovely laces and embroidery works. Tunics have never gone out of style. E ven though the bottoms styles come and go, tunics in all variations have stayed till date. During medieval period, the material of the tunic suggested the rank and position of the person putting it on. Like the poor people wore tunics made from normal cloth whereas the rich wore tunics made from costly material such as linen and silk. But now-a-days women wear trendy linen tunics with formal pants as a daily wear. This is one style that young girls wear with denims and married women wear it as one of their traditional outfits.Advertising We will write a custom essay sample on Medieval Period Tunic specifically for you for only $16.05 $11/page Learn More Tunics are gracefully accepted by both the orthodox and the conservative families as they are decent and sober clothing. Tunics have also transformed into short dresses. Many manufactures have indulged in large scale manufacturing of tunics as they remain in demand throughout the year. During summers, you ge t them in pastel colours and in winters they are available in dark and vibrant colour tones. When on a shopping spree, no matter which store we enter or which online shopping site we surf, we can find tunics in abundance, and that too in a variety of colours, shapes, designs, sizes, and materials. In fact tunics are the most hunted clothing by the female gender (Thats, 2012). The main difference between the tunics of medieval times and those of today is the length. As discussed earlier in the paper, women wore tunics that were up to the ankles but today’s tunics are up to the knees to the maximum. One of the main reasons of the revival of this historical clothing and its popularity among the female gender is that being loose fitted clothing it hides the actual body type. Means it doesn’t allow the onlooker to have information about the actual body figure. This is a boon for women and girls who are plump but want to hide their being overweight from the people. At the sa me time, wearing a tunic allows overweight women and girls to wear tight jeans and leg-ins to keep up with the fashion trend. Modern day tunics can be accessorized according to the requirement of the day or event. There are many accessories that go with the tunics. Such accessories include belts, earrings, necklaces, bracelets, etc. The best part of wearing a tunic is that there is no fixed style. The wearer can make her own style statement with the help of the accessories. Like while going to office you can wear a tunic without a belt (it looks little formal) and in the evening, you may put on a sizzling belt to enhance the look of your tunic. Another reason for the revival and the popularity of the tunics among the women is that since they are loose fitted, women can do all their chores easily. The tunic is really very comfortable and allows the wearer to move freely. As mentioned earlier in this paper, tunics hide the real body type. This enables the overweight women and girls to look attractive. Normal T-shirts or shirts reveal the actual body shape and the overweight women and girls might look shabby and ugly. So it may be said that tunics enhance the beauty or aestheticism in the female gender. Even for slim girls and women, tunics are a nice, sober, and smart way to be decent and formal. In countries (especially Islamic countries) where women are required not to reveal too much of their body description, tunics are a great clothing. They serve a dual purpose; help the wearer in being decent and at the same time keeping up with the fashion.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gothic dress for women Let us first understand the meaning of ‘Goth’. Goth was basically an outrage against the fashion styles that prevailed during the 1970s. People who believed in the Goth culture were against any extravagance and use of vibrant and gaudy colours in clothing. Gothic dresses are basically dresses that are worn by the people of Goth culture. Usually, the colour of such clothing is black. There are certain typical characteristics of the people of the Goth culture. They can be identified from the following traits – black clothes and hairs, male Goths have long hair, filthiness and untidiness, inclination towards writing poetry, and attention seekers. Despite the fact that the Gothic style is well distinguished from other historic styles, it contains eclectic elements (Taylor, 2004). In particular, it skilfully combines sensibility, beauty, and simplicity of the dress due to the employment of sumptuous fabrics, such as brocades and velvets. In addi tion, the gothic garment was usually presented in a black colour pallet, which also introduces a specific meaning and style during this period. The basic concept behind the Gothic garments was to minimise extravagance and to look decent. Vibrant colour garments highlight the presence of people wearing them. Probably, the reason for choosing black colour for Gothic garments was to keep a low profile. This aspect may be related to being decent, as in the case of tunics. The onlookers are not attracted towards the person wearing Gothic clothing. Apart from the clothing, the overall look of people of Gothic culture is totally unattractive with long and untidy hairs people of Gothic culture can be distinguished easily. Fashion statement of any particular period reflects the prevailing social beliefs and the approach of people. During the fifteenth century, the fashion was limited to the upper class or the opulent people. The general public couldn’t afford the costly and fashionabl e clothing. In fact they were too busy in their daily chores to pay attention to things that were not important for them. Until the seventeenth century, different areas were under the Lords. People didn’t have much of a say in most of the matters. Fashion was one such thing that was unknown to the normal public. But as soon as the royal power gained supremacy over the feudal power, the Lords became weaker as far as their control over the people was concerned. People became free to decide for themselves. People started to earn more and had spare money to attend to their fantasies. This was when they started learning about fashion and practising the prevailing trends. This was the period when printing was invented and people were able to keep themselves updated on the latest happenings around them. Media was also one of the mediums to spread fashion during that period. Modern interpretation of Gothic dresses The influence of revival of historical style constitutes the main reas on for the emergence of the gothic style at the modern time (Brill, 2004). However, unlike the historical gothic style, the modern waives are more concerned with aesthetics and the revival of the romantic movements (Spooner, 2004). The modern day Gothic dresses are actually far similar to the ones that were initially meant to be. The main motive behind Gothic dresses was to oppose extravagance and vibrant colours in clothing. But today’s Gothic dresses have become very popular and the prices are sky-rocketing. But at least the colour has not been changed. Even today, the Gothic dresses are mainly in black or other dark colours. But since renowned stores have started selling Gothic dresses the cost has gone up. Moreover, famous designers have also started designing the Gothic dress, which again has added to the cost to a great extent. Gothic dresses are now being seen as fashion statements. Celebrities wear these dresses at special events, making them all the more popular. Peo ple who like to imitate their favourite celebrities want to adore themselves with Gothic dresses. Fashion is such a thing or tradition that is spread by the famous and rich people. So the concept has totally changed; from being ant-extravagant, the Gothic dresses have now become super extravagant. References Brill, D. (2008). Goth Culture: Gender, Sexuality, and Style. Germany: Berg. Diehl, D., Donnelly, M. P. (2011). Medieval Celebrations: Your Guide to Planning and Hosting Spectacular Feasts, Parties, Weddings, and Renaissance Fairs. US: Stackpole Books. Netherton, R., Owen-Crocker, G. R. (2012). Medieval Clothing and Textiles. US: Boydell Press. Spooner, C. (2004). Fashioning Gothic Bodies. UK: Manchester University Press. Taylor, L. (2004). Establishing Dress History. UK: Manchester University Press. Thats, S. (2012). Women’s Tunics-oh so stylish. Retrieved from http://moderntunics.blogspot.com/